drowse.co/night
DrowseShop
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+44% CVR
Drowse · sleep drink · 30-day test
One page. Fourteen days. Flat price. We research your customers, design in Figma, build in Framer, and hand you a page engineered to beat the one you have. Built for D2C brands spending real money on traffic.
Industry median for paid D2C traffic. Your ads did their job. The page fumbled the handoff.
You spend $15k a month on Meta. Your CPCs are fine, your product gets 4.8 stars, and your ROAS still refuses to move. So you test new creative. New hooks. New audiences.
Meanwhile every click lands on a page that loads a hero carousel, buries the offer under a brand story, and asks people to scroll four screens before showing a price.
A 1% to 1.4% CVR move cuts your effective CPA by 29%. Same ad spend. Same traffic. Different page.
Most redesigns start in a Figma file. Ours start in your review section, your post-purchase surveys, and your support inbox.
500+ reviews, surveys and support tickets distilled into the exact phrases customers use to describe the problem.
A direct-response skeleton: hook, proof, mechanism, offer, objections. Copy direction included, section by section.
Desktop and mobile designed in Figma with your brand system. Every section earns its scroll or gets cut.
Shipped in Framer: fast, responsive, editable by your team. Analytics events wired so the test reads clean.
Every figure above comes from a split test against the client's existing page, measured over 30 days at their normal traffic mix. We report the boring number, not the best week.
Kickoff call, then we disappear into your reviews, surveys and analytics. You get a wireframe with copy direction and one Loom walking through every decision.
Desktop and mobile, real copy, your brand system. Two structured revision rounds with 48-hour turnarounds, then sign-off.
Pixel-accurate build, sub-second loads, analytics events wired. We set up the A/B test, brief your team, and stay on call for 30 days.
The wireframe Loom alone was worth the fee. They quoted our own customers back at us and the page finally sounded like them. CVR went 2.1% to 3.0% in the first test.
We'd burned $30k on two agency retainers before this. WDLP shipped in 13 days and the page beat our control by 51%. I checked the dashboard three times.
Handoff was the surprise. Everything sits in Framer, my team edits copy without touching a developer, and load time dropped from 4.2s to 0.9s.
A CRO agency quotes $12,000 to $20,000 and eight weeks for this scope. A good freelancer takes six weeks and skips the research. The sprint exists to delete both problems.
50% to book, 50% at launch. No retainer, no scope creep, no hourly meter.
The guarantee: if the new page loses to your control in a fair 30-day test, we redesign until it wins. Still losing after round two? Full refund, keep the files.
Speed, mostly. Framer pages load in under a second, publish instantly, and your team edits copy without a developer. Your store stays on Shopify; the landing page runs on a subdomain and passes buyers into your existing checkout.
We write the conversion copy: headlines, section leads, CTAs, objection handling. It comes from your review mining, so it reads like your customers talk. Long-form brand voice pieces stay with your team or copywriter.
A straight A/B split against your current page for 30 days at your normal traffic mix, tracked in your analytics, not ours. We agree on the primary metric before the sprint starts, in writing.
Roughly three hours total: a 60-minute kickoff, access to reviews and analytics, and two feedback rounds. Founders who give feedback inside 24 hours keep the 14-day timeline; slower feedback stretches it.
Design-only sprints run $4,500 and end at the signed-off Figma file with a build spec your developer can follow. Most clients add the build later once they price out dev time.
The research phase is the value, and it does not compress. Two sprints is the ceiling where every page still gets 500+ review data points read by a human. When a month is full, you book the next one.
Send your current page and your target CPA. You'll get an honest read on the expected lift before any money moves.
Book a sprint → Replies within one business day. No discovery-call maze.