Motif
A developer with 40 buildings and the identity of a corner shop. The new system matches the balance sheet.
A design studio for serious businesses
Your business is better than it looks.
PDR designs brands, websites and digital products for companies whose numbers have outrun their appearance.
Start a project
First creative direction in 10 working days.
- Projects shipped
- 214
- Industries
- 31
- Markets
- 4
- Founded
- 2017
01 Selected work
Six engagements from a shelf of 214.
Client names withheld, sectors and numbers intact.
Northstar
A lending product explained in a single scroll. Qualified demos doubled within the quarter.
Signal
An analytics product cut from fourteen screens to six. Onboarding time fell by half.
Nora
A skincare line rebuilt for the three seconds a shopper gives the shelf.
Axis
The group's first campaign to carry one voice across four cities.
Arc
A 96-page annual report the board read past page one.
Scroll sideways
02 Practices
Arrive for one, stay for three.
Six practices under one roof, so the work holds from pitch deck to packaging. To date, the average partnership runs 2.6 years.
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01
Brand strategy & identity
Positioning, naming and identity systems your team can run without us.
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02
Website design & development
Sites built to explain a complex offer and convert the visit.
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03
UI/UX & digital products
Product interfaces taken from first flow to shipped design system.
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04
Packaging & retail
Structure, surface and shelf presence, from dieline to launch.
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05
Marketing, campaigns & communication
Campaign platforms and sales collateral that hold one voice.
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06
Presentations, reports & publications
Decks and annual reports built to survive the forward button.
Your buyers will never tour the factory.
They will visit the website.
The gap costs you quietly, in proposals that die after the meeting and launches that slip a quarter. Closing it is the whole job.
03 Process
Four moves, closed in writing.
Cost, scope and dates agreed before each step begins.
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01 Week 1
Diagnose
One working session on the business, the buyers and the numbers. We write down what the design must achieve.
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02 By day 10
Direct
The first creative direction, delivered inside 10 working days and decided in one meeting.
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03 Weeks 3 to 8
Build
Design and development in weekly releases, so nothing waits on a grand reveal.
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04 Ongoing
Extend
Guidelines, templates and a standing retainer, so the system holds after launch.
04 Contact
Bring us the thing that is hardest to explain.
That could be a complicated product, a crowded category, or an offer that only lands in person. Send a few lines and you will hear back within one working day, with an honest view on fit.
Received. You will hear from us within one working day. (Prototype form, nothing left your browser.)